VEE - How to Reach All Five Layers of Your Client's Experience
Clients experience your services at five basic levels: 1 transactional, 2 functional, 3 relational, 4 individual, and 5 inspirational. The five levels represent how effectively you have been able to reach deeper into the brand loyalty factor in experience.
At the first level your relationship is transactional, which means little to no loyalty. At that level, know what else is missing? A reliable way to forecast revenues with your 80% repeat clients, that's what. The more you listen to feedback, act on it, and adapt to the evolving needs of your clients, the stronger you can make that working relationship. Every new level you reach makes your client less inclined to seek similar services from your competitors.
But how do you know what sort of experience to deliver to reach the higher levels? How is that translated to actual tasks and how do you know if it's right for your clients? This VEE is designed to help your team discover that together. No consultant can tell you what your clients want from you, but we can help you establish a flow of information and develop awareness of experience itself. This allows you to decode your client base on your terms. This VEE features our insightful game, Xperience Chutes and Ladders, a fun and competitive way to begin understanding the levels of client experience.